Whow Games have a great working relationship with Redbox Mobile. With the help of their Apple Search Ads platform, we have been able to scale activity for our core social casino title. Redbox have helped hugely to drive down costs and deliver us highly monetising users. I recommend them wholeheartedly for clients looking for a strong solution to ASA.
Redbox Mobile's ASO has performed very well for the Wall Street Journal's core app in the US. Redbox is now rolling out a global campaign.
Redbox Mobile are experts in ASO and the app eco-system. Working with Redbox has positively impacted The Times and The Sunday Times apps.
An Example of the Power of ASO and Paid Search Working Well Together
To improve TrainPal's Keyword and Category rankings, we supplemented our ASO strategy with Apple Search Ads spend, using the Redbox Platform. The aim was to build organic visibility through improved rankings by increasing install volume. And, that's exactly what we achieved.
We were able to:
- Increase the app's Category ranking by 226 places by the end of 2018, jumping from 263rd to 37th.
- Increase the ranking of relevant and highly searched keywords; notably, the keyword 'train tickets' from 40th to 3rd, with it peaking at 2nd.
- Decrease the acquisition costs and improve Conversion Rates on Apple Search Ads.
Early on, we identified the keyword 'train tickets' as a valuable search term for TrainPal to appear for in the search listings. We knew that if we could get the app to rank in the top 5 results, their organic install volume would increase considerably. Just before we implemented the ASO recommendations and turned on the Redbox Platform, TrainPal ranked 40th for this search. Over the second half of 2018, we were able to increase and maintain the app ranking 3rd in the search results for 'train tickets'.
During the first period of spend on the Redbox Platform, our algorithms were able to effectively decrease the average cost per install whilst increasing the weekly number of installs generated. Keywords with a strong conversion performance were prioritised in the bid optimisation process and over the course of the campaign, we saw an increase in the weekly conversion rate.