What’s on the Redbox

Welcome to the Redbox Blog, where we aim to keep you up-to-date with all the latest news

Redbox Mobile PLC brings iOS 10 to Mobile World Congress 2016 in Shanghai

June 29, 2016

Company will be demonstrating its next generation app store optimization delivery Redbox Mobile PLC, the global leader in app ecosystems and ASO in the commercial and mobile markets, has announced that it will be demonstrating its next generation app store optimization strategies – ASO Plus – for delivering the best enhanced ASO to complement iOS […]

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What is ASO?

June 28, 2016

In simple terms App Store Optimization or ASO is the process of improving the visibility of a mobile app in an App Store, such as Google Play for Android or Apple App Store for iOS. The higher your app ranks, the more visible it will be to potential users, which will in turn drive traffic […]

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Search Ads – Analyze, Strategize, Optimize

In our previous blog we spoke about the exciting new Search Ads feature available in iOS 10 and how the optimization of your metadata will be a key factor affecting how well your ad performs. It’s not enough to know your app ad is generating a positive response What you really want and need to […]

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Search Ads Update – Optimization is key!

Apple has now released information regarding the new Search Ads feature for iOS 10. The number one thing we have learnt about Search Ads is that App Store optimization is a key factor and any ad in the new Search Ads function will only be shown based on relevancy. Currently 65% of iOS app downloads […]

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Search Ads

If you haven’t already heard, Search Ads will be one of the latest features in the most recent iOS update and will allow you to pay for ads to appear on top of search results in the app store. “Meaning you can put the right app in front of the right users at the right […]

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iOS 10

Monday 13th June 2016 will see the unveiling of Apple’s next mobile operating system, iOS 10, at the annual WWDC conference. iOS 10 is expected to offer exciting new capabilities and design, and although exactly where Apple will take this new operating system is still a mystery we’ve got some tantalising details about the latest […]

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