What’s on the Redbox

Welcome to the Redbox Blog, where we aim to keep you up-to-date with all the latest news

Paid Search & The Need To Protect Your Brand

February 8, 2018

So, your ASO is completed and you are ranking for lots of core terms plus most importantly, your brand. Then BAM, out of nowhere, you’re now second. How can this be? Your ASO strategy is near perfect, and surely nobody can rank better for your brand than your very own app? But wait, it’s an […]

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5 Mobile Marketing insights you need to be thinking about in 2018

February 2, 2018

The world of mobile marketing is an ever-changing beast; you need to be ahead of the curve in order to win in this sector. Redbox Mobile plc. is an award winning App Store Optimisation and Paid Search agency. We have come up with a list of our top 5 predictions that will shape app marketing […]

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5 ASO Myths you need to understand!

February 1, 2018

App Store Optimisation, or ASO, is still a grey area for a lot of app developers and owners. There are lots of people out there who simply think that if you build a great app, and then it will be hugely successful. But this could not be further than the truth. At Redbox Mobile plc, […]

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Blackbox, The Machine Learning based Search Ads Tool

January 19, 2018

So you’ve developed an App and are ready to go to market. What next? Hopefully you’ve invested some time into App Store Optimisation, this will aid your next step. Paid search comes in many forms, at Blackbox we concentrate on Apple Search Ads right now, with more coming. Apple Search Ads Is the ability to advertise […]

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The Redbox team are coming to PocketGamer!

January 15, 2018

Rory, Fraser and Domingo from Redbox Mobile will be at PocketGamer Connects in London on on 22nd and 23rd January. To arrange a meeting with one of the team visit the PocketGamer website. PocketGamer is the number 1 mobile industry games conference. The team look forward to chatting to games industry professionals about how Redbox […]

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The Only Way Is UAC

November 13, 2017

A new chapter in paid advertising has almost arrived; with the focus shifting from manually optimising demographic targeting and Cost Per Click (CPC) bidding strategies to a more automated, machine learning driven, approach. A couple of months ago, Google announced that Mobile app install campaigns will be eclipsed by Universal App Campaigns (UACs) and, as […]

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Search Ads Expand to Mexico, Switzerland and Canada: First Week Observations

November 6, 2017

Apple has recently expanded the Storefronts that are eligible for Search Ads. Apple Search Ads first launched just over a year ago and was originally only live in the United States, but Search Ads is now available in Australia, New Zealand, United Kingdom, Canada, Mexico, Switzerland as well as the United States. The addition of […]

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Apple Search Ads is Expanding: Hello Canada, Switzerland and Mexico!

October 17, 2017

Search Ads is expanding to Canada, Mexico and Switzerland; Apple Search Ads will go live in these new territories on 17th October at 10 a.m. PDT (that’s 18:00 p.m. BST, later today!). Apple Search Ads allows developers and marketers to promote an app at the top of the iOS App Store search results, easily and […]

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How and When to React to High CPAs in Apple Search Ads

October 11, 2017

The Average Cost-Per-Acquisition (CPA) is, arguably, the most important Key Performance Indicator (KPI) available to view on the Search Ads platform. CPAs can be very revealing of campaign performance and high CPAs are often reflective of inefficient campaigns.

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The Good, The Bad & The Ugly of Search Match

October 6, 2017

Apple’s Search Match: Friend or Foe? Apple propose that the Search Match functionality is the default feature that makes it easy to get your ads up and running in just a few minutes. Search Match automatically matches your ad to search terms that Apple deem relevant to your app. Apple uses metadata from the App

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