The second session of AdBites saw Sue and Sam dig deep into the eCommerce sector, discussing a range of strategies for both bricks and mortar retailers on the App Store, and pure eComm apps, including fast fashion. Sue discussed some case study examples, touched on sales versus loyalty strategies in-app and how Apple Search Ads opportunities such as in-app events and custom product pages and Today tab present enhanced engagement for etailers in the sector.
This is a 45 minute (or so) watch, so grab a coffee and settle in.
