In our inaugural AdBites video podcast, host Samuel Chorlton and industry guest Hannah Parvaz discuss the opportunities that Apple Search Ads presents for subscription apps. Hannah shared her thoughts about the evolution of subscription apps, the challenges of the sector and how Apple Search Ads can create engagement opportunities. It's a 30 minute podcast, so make yourself a coffee and catch up here!
This week, three new Astra features are up and running for Apple Search Ads campaign managers: Scheduled Changes, Return on Advertising Spend (ROAS) Optimisation and Experiments Beta.
Read More
As a follow-up to his AdBites vodcast, Thomas Petit summarises his best-practice tips for scaling with Apple Search Ads.
Read More
In the 6th episode of AdBites, host Samuel Chorlton talks to app growth consultant Thomas Petit about best practice tips for scaling your Apple Search Ads UA.
Read More