In our inaugural AdBites video podcast, host Samuel Chorlton and industry guest Hannah Parvaz discuss the opportunities that Apple Search Ads presents for subscription apps. Hannah shared her thoughts about the evolution of subscription apps, the challenges of the sector and how Apple Search Ads can create engagement opportunities. It's a 30 minute podcast, so make yourself a coffee and catch up here!
New to Apple Search Ads? Struggling to hone your targeting? Here's an insightful read about how the right target keywords can help you to reach the most relevant users, regardless of who or where they are!
Read More
AdBites host Samuel Chorlton welcomes Simon Thillay to the hotseat, to shed light on how keyword research can improve and inform Apple Search Ads.
Read More
AdBites host Samuel Chorlton welcomed Sue Azari - eCommerce Lead at AppsFlyer. Samuel and Sue discussed the Apple Search Ads opportunities that enable retail apps to create 'moments' in the App Store, by leveraging creative engagement features such as in-app events and custom product pages.
Read More