AdBites ep 5 - Data Dynamics: How market trends can impact your Apple Search Ads CPD

In the fifth episode of the Apple Search Ads vodcast AdBites, host Samuel Chorlton was joined by Head of Insights Lexi Sydow; together they discussed how market trends can impact your Cost-Per-Download.

Lexi shared new data insights and real-life examples during the session, the key topics of which included:

  • maximising your organic App Store assets
  • establishing a process for testing your CPT
  • managing cost variances by region and season
  • responding to consumer search trends
  • optimising your CPD for monetisation

Watch the video now, below.

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Sarah Priseman
Commercial Head of Platform & Marketing Lead

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