What’s on the Redbox

Welcome to the Redbox Blog, where we aim to keep you up-to-date with all the latest news


Welcome to the space age: Samsung A9

October 12, 2018

The All New Samsung A9

Yesterday marked the release of the brand-new model of Samsung and considering we gave such a lovely spread to new iPhone XR and XS, we thought it only fair to do the same for the brand-new Samsung A9.

Released as a cheaper version of their flagship Samsung S9, the A9 features an aspect never seen before on a phone: a 4-lens camera. Unusual? We thought so, but Samsung branded this product by saying it was “optimised for Instagram” and aimed at the younger generation looking for 4 x the fun with their new phone. These 4 cameras are all very clever and have different roles in capturing that #instaworthy photo.

The first camera is an “Ultra-Wide Camera” ranging up to 120° in order the get widest view possible. The second is a “telephoto” lens that gives you a 2x optical zoom, taking you one step closer to becoming an astronomer from your phone. The third is labelled the “main camera” which is also used to get the best photo results in poor lighting. It’s the perfect lens for all you nightclub selfie fans. The fourth and final lens is the “depth camera” which allows you to focus on all the smaller aspects of your photo and get those crisp landscape shots.

Samsung A9

Additional Features

Along with the camera features, Samsung have also released their new device in three new exciting colours. Caviar Black, Bubble-gum Pink and Lemonade Blue. These new shades give the phones a slight space age feel along with the familiar Samsung shape and sophistication. The range has also followed forward with the buttonless style leaving the screen to be exactly that, just a screen. But not just any old screen, the Samsung A9 is home to a ‘6.3” FHD+ Super AMOLED infinity Display’… No, we didn’t know what that meant either, but we’re willing to bet that app screenshots display like a dream on it.

Samsung A9

A few other notable features include a highly responsive mobile Octa-Core processor with 6 or 8GB RAM. It also includes an optional 512GB of extra storage via microSD cards and a longer battery life..

If you’re interested in purchasing this state of the art device, it will set you back around £549. However, looking at the spec… it’s #defo worth it.

Alternatively, if you’ve got an app and you’re interested in seeing how to make your app’s screenshots look great on the new Samsung or iPhone, get in touch today to chat to our team. Call us on 01488 682442.

Apple or Google: Who is Worth your Pennies

October 3, 2018

Apple Search Ads and Google UAC are the two most popular marketing tools for app owners; with both platforms able to boast impressive statistics that entice users to create campaigns.

Apple Search Ads

Apple Search Ads

Apple Search Ads originally launched in the US Storefront in October 2016. Since then, it has expanded and is now available in an additional twelve territories. The success of the platform has been documented with an average Conversion Rate of 50% and an average revenue per user that is 30% higher than other mobile ad platforms. Apple offers two types of campaigns: Search Ads Advanced and Search Ads Basic. Search Ads Advanced gives marketers greater control over the searches, reports and audience.

Search Ads also enables you to target users that are actively looking for an app, meaning that the first obstacle has already been tackled. And, with 65% of iOS downloads coming directly from a search on the App Store, it’s a lucrative marketplace. Nevertheless, by only targeting users in the iOS App Store search results, you are missing out on valuable users.


Google UAC

Google UAC

UACs were first introduced over three years ago and use Google’s wealth of knowledge on machine learning to optimise ad placements. UACs can be created for both iOS and Android apps and ads are placed in the Google Display Network, YouTube, Google Search Network and, in the Google Play Store (Android only). Unlike Apple Search Ads, Google Ads allows you to define your Conversion (e.g. an install, or an in-app event) and then set a target cost per Conversion.

In comparison to other Google app promotion products, UACs, on average, generate 140% more conversions per dollar. A pretty impressive figure, no? However, in UACs, you can’t add negative keywords or control who sees the ad like you can in Search Ads. You have to trust Google’s machine learning algorithm to place the best ads to your best audience! Are you willing to put that much trust in a machine that has your money?

Which do I choose?

Although both platforms have fighting cases for why they should be at the top it’s not a case of ‘either-or’. This is because each platform targets different ad placements. Therefore, by only using one platform, you may be missing out on entire audiences. The true question is not which platform to use but, how do I split my budget between the two tools?

When dividing up your budget between the platforms, the most important thing is to have a clear understanding of what you are hoping the campaign will achieve. Do you want a larger user base? Do you want to get new users at a set cost? Maybe something else?

Your goal will influence which campaign metrics are the most important and whichever tool provides the best results based on your goal is the tool you allocate the most budget to.

For example, if your goal is to drive more traffic, regardless of the cost. Metrics such as Impressions, Taps and Installs to your app will be the most important.

Or, if the goal is to increase the number of users who have installed your app at a set cost based on the Customer Lifetime Value. The two most important metrics are Conversions and Average Cost Per Acquisition.

Similarly, it is important to be aware of the differences in how the platforms allow you to spend your cash. While Search Ads allows you to put both a hard-cap on total spend and daily spend. You can only set a Daily Budget in Google Ads and this is not a hard-cap. Although you won’t be charged more than your average daily budget multiplied by the average number of days in a month, your daily cost in Google Ads may be up to two times the set daily budget. Therefore, when you are tracking the spend and performance of the campaigns,  keep this in mind.

Decision time:

In conclusion, try not to take an ‘either-or’ approach to these marketing tools. Both platforms are valuable and give marketers the opportunity to widen their potential customer base. Remember before you allocate budget to each platform, decide the goal of your campaign and allocate budget accordingly. In addition, be wary of the ways the platforms differ in how spend is managed throughout the month.


Sounds like too much hard work? Why not let our Blackbox Platform optimise budget allocation and bids using our machine learning algorithm!

Or for more information on how to manage your marketing campaigns, get in contact with the agency that is Apple Search Ads certified and Google UAC ready.

Another Day, Another Update: iOS 12

September 17, 2018

Since 2007, when the first iPhone was released we often waited for the obligatory “ping” on our iPhones to let us know the latest update is available. Today is no different as the latest software, iOS 12 is now available across iPhones and iPads globally.


iOS 12

Out of all the iOS softwares that we have seen, iOS 12 is going to be the most reliable out of the lot. If you’re thinking like we are i’m sure you’re aware this is much needed since Apple products are well known to start falling short after the first year of ownership. Problems such as decreased battery life and crashes become like a common cold, possibly short lived but very annoying



Alongside the previous mentioned bug fixes, iOS 12 is likely to bring some fun changes to the Messages App… For all you lovers of photo filters on Snapchat and Instagram you’ll be happy to hear Apple are picking up on the quirky trend. You’ll now be able to send your much loved filtered faces to your friends and family with Apple products. Unfortunately though, for those of us who haven’t kept up with the regularly updating models we can’t take part in the fun. The new filters feature is only available on the iPhone x and later devices. Don’t panic though there are plenty more exciting features…


If you’re into Augmented Reality (AR) or Virtual Reality (VR) this feature is for you. The new iOS 12 gives developers the ability to create multiplayer AR games. Now for those of you who read that as a jumble of fancy words. Augmented Reality is a technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view. For those previously mentioned Snapchat filter lovers or Pokemon Go fans you’ve experienced AR first hand. Pretty cool right?

Pokemon GO

Restricted usage

One feature that will be available on the new iOS 12 software is likely to cause some controversy, Screen Time. Screen Time is designed to restrict the amount of time you spend on your device. So for those of you who want to restrict the amount of time you spend on your devices or have parents who think you should. You may want to start conquering your addictions with Kylie Jenner’s instagram because you may be limited on time. Before your screen time is limited by the new update why not follow us on social media:


Another more exciting and useful feature of the iOS 12 update is Group Notifications. In case the name doesn’t give it away, group notifications is a great way to “group” notifications from the same app. This is great if you’ve just posted a picture on Instagram and get hundreds of likes – yes some people are that popular! Alternatively, those group chats which are constantly taking up screen space while you’re expecting an important message. IOS 12 has you covered by grouping them all together.

Siri Updates

For the more tech savvy among us , the new Siri Shortcuts app and section in Settings is a great way to automate your daily tasks. For example, you might use the Tile app to locate your keys. Siri will suggest adding this as a Shortcut and you’ll just need to say “Find My Keys” next time you lose them!

When is it available?

Are you currently running on iOS 11? After reading this blog are you dying to get your hands on the latest software? All these new features and more will be available very soon, today in fact, so get downloading.

Interested in a new device to test these features out? Check out our blog: Gather Round’ – Apple’s latest announcement, in case you missed it” for the low-down on Apple’s brand new iPhone Xs and XR which were available for pre-order as of Friday (14th September).

iPhone XR

App Developer or Owner: Get in touch today to find out about how to optimise your app.

‘Gather Round’ – Apple’s latest announcement, in case you missed it

September 13, 2018

Yesterday Apple treated us all to a 2-hour, in-depth talk about the release of three new iPhones, as well as two new Apple Watch sizes at their annual launch event in San Francisco.

iPhone Xs

The two new iPhone models mentioned were the Xs and Xs Max. The iPhone Xs is set to replace the company’s 2017 product, the iPhone X. The other, the iPhone Xs Max is a bigger version coming in at a whopping 6.5” screen, the largest screen size ever seen on an iPhone! The smaller of the two has a 5.8” screen – the same as the existing iPhone X. The existing Black & White colours were shown with a new Gold colour device added to the lineup for those of us that like to jazz things up a bit.

New iPhone Xs
The iPhone Xs Max will feature the largest display ever for an iPhone


iPhone XR

After revealing other key information about the new products such as performance, battery and camera improvements. Apple revealed a brand-new line to replace the existing iPhone 8 and iPhone 8 Plus – The iPhone XR! This phone, released to be a slightly more reasonable priced product as the iPhone 8 and 8 Plus was for the iPhone X, has a single lens camera with an 6.1” screen and comes in 6 colours: Black, White, Red, Blue, Coral & Yellow.

iPhone XR
The iPhone XR introduces the first Liquid Retina 6.1” display

But what do these new sizes mean for App Store content?

Well, it’s hard to say exactly. Seeing as this was Apple’s hardware announcement.

What we do know is that Apple have now updated App Store Connect to require developers to upload 5.8” screenshots for their apps, with 6.5” screenshots required from March 2019 and onwards.

iPhone XR
5.8” Screenshots will no longer be optional in the App Store

Apple Watch & Other Products

In other exciting news, Apple revealed the biggest redesign to the Apple Watch since it went on sale. As well as a larger watch face, new features like the first publicly available ECG and Haptic Digital Crown were added. The screen also fills more of the Watch face too – in-line with the striking iPhone X line.

Apple also revealed that iOS 12, watchOS 5 and tvOS 12 will all be released on 17th September, with an update to HomePod bringing new features like multiple timers, phone calling & more. Apple’s macOS version 10.14 will be released a week later to consumers on 24th September.


Here are the base prices for the products revealed by Apple:

iPhone Xs (64GB): £999

iPhone Xs Max (64GB): £1,099

iPhone XR (64GB): £749

Apple Watch 40mm: £399

Apple Watch 44mm: £429


If like us you’re willing to take out a second mortgage for the infamous Apple products we will be seeing you on the 24th of September when the iPhone Xs and new Apple Watch models will be released. Or for those of you who need to do a bit more saving and are after more colourful options we will be seeing you on the 26th of October when the iPhone XR is due to hit stores.

Apple Search Ads is expanding AGAIN!

July 26, 2018

New Territories for search ads

Since running their first Ad at the top of the US App Store in 2016, Apple search ads have expanded their reach by introducing waves of new ‘storefronts’ across the globe.

Search Ads is now available in the App Store across 7 different countries.

As of 4pm PDT 1st August 2018 (12am, 2nd August UK Time): Search Ads will be available in six new territories:

  • France
  • Germany
  • Italy
  • Japan
  • South Korea
  • Spain

Search Ads works by allowing you to bid on specific keywords. It is an essential tool for app developers looking to widen their user base and increase downloads. With the arrival of the new territories, building a strong ad campaign is now more important than ever.

Fortunately, we are ready and well ahead of the game!

Blackbox Platform

Our Blackbox Platform is the easiest way to build Paid Search Campaigns for Search Ads. With intelligent keyword bidding and the ability to serve ads across all territories with ease.

Here at Redbox Mobile, we’ve been working hard to make sure that as soon as the new storefronts go live in Search Ads, our intelligent Blackbox Platform will start running campaigns in those territories.


[ Create Your Campaign ]


How our Blackbox Platform can help you:

Blackbox display

The Blackbox Platform automatically manages your campaigns and streamlines them into a single easy-to-use dashboard. This removes the need to build and manage multiple separate campaigns in Search Ads and adjust them manually. The Platform does this in 3 simple ways:

  1. Automated Keyword Translation


Blackbox doesn’t only bid on keywords in English. Once you have entered your list of core keywords the Platform automatically translates them into five different languages: Arabic, Chinese, French, German and Spanish. Additionally, with the new territories being released our platform will now translate your keywords into Italian and Japanese.

  1. Budget Optimisation


One of the key features of the Blackbox Platform is that it allows you to easily manage your budget. It also automatically optimises your spend for maximum impact. It does this by identifying the highest performing campaigns and drip feeding your budget accordingly. You can also pause campaigns for specific territories half way through spending and Blackbox will automatically adjust to focus your budget on remaining territories.

  1. Smart Keyword Bidding


Blackbox is always learning, and the longer your campaign is running the better the Platform gets at finding the cheapest bid prices for keywords that are core to your app. Blackbox makes millions of keyword bidding decisions per day, and is constantly optimising app campaigns to maximise performance and reduce spend.


Needless to say, the Blackbox Platform is the first of its kind. With 65% of iOS app downloads coming from Search Ads, now is the perfect time to optimise your campaign.

If, like us, you are impatient and want to start exploring the new territories right now you can set up your campaign on the Blackbox Platform today. Your campaign will launch as soon as the new territories go live at 4pm PDT on 1st August!


[ Launch Your Global Campaign ]


For more information about the Blackbox Platform, or how we can help you contact Redbox Mobile today.

Get in touch at info@redboxmobile.com give us a call: 01488 682 442


read our blog “Blackbox, The Machine Learning based Search Ads Tool”

3, 2, 1: Search Ads!

July 2, 2018


It’s 12:01am and we are live! With Search Ads’ 5 new territories now live, our Blackbox Platform is the first tool on the market that enables you to run your ads in the New Territories on the App Store for the cheapest price!

If you aren’t already, you should be using our Blackbox Platform to run your Search Ads campaigns. Why you may ask? Well the answer is simple:

  1.   Automated Keyword Translation

Blackbox doesn’t only bid on keywords in English. Once you have entered your list of core keywords the Platform automatically translates them into five different languages: Arabic, Chinese, French, German and Spanish. Additionally, now the new territories are live our platform will now translate your keywords into Italian and Japanese.

  1.   Budget Optimisation

One of the key features of the Blackbox Platform is that it allows you to easily manage your budget and automatically optimise your spend for maximum impact. It identifies the highest performing campaigns and drip feeds your budget accordingly.

  1.   Smart Keyword Bidding

Blackbox is always learning, and the longer your campaign is running the better the Platform gets at finding the cheapest bid prices for keywords that are core to your app. Blackbox makes millions of keyword bidding decisions per day and is constantly optimising app campaigns to maximise performance and reduce spend.

If you’re intrigued and want to know more why not read our blog: Search ads are expanding again.


Sign up now while prices are low:

Start my campaign

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