Meet the Team
Rory Mudie
FounderA 20 year career in sales and marketing across including Capital Radio, BBC and Vodafone preceded his decision in 2013 to create Redbox Mobile The aim was simply to become the biggest App marketing platform in the world, providing the best downloads, for any app, in any store, in any language, anywhere. From humble beginnings, the company has grown and developed until it was awarded ASO Company of the Year 2020.
- Has completed
- The New York Marathon twice
- If he could, he would
- Be restoring and selling classic cars
- Likes
- Formula 1
- Plays
- The bagpipes
James Salins
CEOJames joined Redbox in January 2019, previously MD at IronSource leading the UK and European teams focused on mobile performance, user acquisition and brand development, He is responsible for the day to day running of the business, strategic development and maintaining effective relationships with our diverse client base.
- Likes
- Films, computer gaming, singing
- If he could, he would
- Be lead singer in rock & roll band
- Favourite restaurant
- Al Reef Lebanese, Dubai
- Go-To Karaoke Song
- Delilah, Tom Jones
Rhys Carter
Head of Finance & OperationsWith a background in mobile communications involving payment and customer engagement solutions based in both the U.K. and North America, Rhys is responsible for the company’s financial operations and processes. He ensures the business remains profitable, that effective cashflow is maintained and our accounting methodology is accurate and maintained to the highest standard.
- Likes
- Lego, golf and walks in the countryside
- Hates
- Golf, the colour green, and heights
- Specialised subject
- Lego, specifically 'Space' & 'Castle' sets from the 1980s
Lucy Bennett
Account DirectorLucy ensures we deliver effective results for our clients and is focusing on delivering results and building strong, long lasting relationships with her clients. With over 4 years at one of the UK's largest independent Digital Media agencies, Lucy specialises in Digital Acquisition Strategy across all aspects of Paid and Organic Digital Marketing.
- If she could, she would
- Be a downhill skier
- Likes
- Musicals, Margarita's and going on holiday
- Favourite TV Show
- Grey's Anatomy
Jason Elliott
Digital Marketing ManagerJason is a creative producer & project manager responsible for maintaining our website and social media positioning. Skilled in the delivery of Technical and Creative solutions in both the FMCG and Technology sectors, he has over 17 years of project management experience. He has been instrumental in global campaigns and new product launches for both digital and traditional platforms across large tech and consumer brands.
- If he could, he would
- Be travelling across Australia in a camper van
- Likes
- Gold Top Milk, Fillet Steak
- Go-to Karaoke Song
- Fake Plastic Trees, Radiohead
- Favourite TV Show
- 24
Fraser Sim
Head of SalesFraser heads up the sales team for the agency and The Redbox Platform. He specialises in Mobile Marketing, App Store Optimisation (ASO), Apple Search Ads and Google Ad Campaigns. Category expertise; gambling, gaming, media and publishing.
- Likes
- Road racing & Mountain biking
- Struggling with
- Learning Spanish
- Favorite food
- Sashimi
- Gadget
- Aeropress
Alastair Barber
Account ManagerA marketing professional with a background in SEO, digital marketing and other channels such as ASO, PPC, Paid Social and influencer marketing, with diverse experience in managing both campaigns and people. As an account manager, he specialises in mobile growth with a specific focus on building and implementing his client's user acquisition strategies across ASO, Apple Search Ads, Google Ad Campaigns.
- First job
- Swimming Instructor
- Likes
- Rugby, Skiing, Golf and all things Disney/Marvel
- Dislikes
- Reality TV and Shepherd's Pie
- Go-to Karaoke Song
- Sweet Caroline, Neil Diamond
Lily Sherston
Account ExecutiveLily creates bespoke ASO campaigns for our clients and maintains clear and concise relationships that ensure we deliver the best results. A recent graduate, she has enjoyed a diverse career in both the U.K. and Australia both in client facing roles and operational administration.
- Qualification
- Batchelors Degree in Neuroscience
- Likes
- Going to dinner & drinks with friends
- Dislikes
- Cold Weather
- Next Travel Destination
- Japan
Jemima Wildi
Account ExecutiveJemima is responsible for client acquisition and account management, she is an expert in optimising Apple Search Ads campaigns. Working closely with her clients, she devises quick and effective ASO strategies that boost organic visibility of apps within the App Store.
- Likes
- Making dinner every day
- Dislikes
- Other people in her kitchen
- Specialised Subject
- Solves crosswords in seconds
- Go-To Karaoke Song
- Defying Gravity, Wicked the Musical
Tilly Roberts
Senior Product OwnerTilly joined Redbox in 2017 and started specialising in running User Acquisition campaigns for apps on Apple Search Ads and Google Ads. She’s now the Product Owner of the Redbox Platform and The Redbox Toolbox. She defines the Product Roadmaps with internal stakeholders and utilises her domain knowledge to support the developers in delivering product features.
- Likes
- The build up to Christmas, expensive perfume, gravy
- In 3 words
- Practical, sensible, clever
- If she could, she would
- Visit Iceland
- Favourite TV Show
- Anything DIY or Interior Design
Samuel Chorlton
Technical LeadSamuel ensures our Redbox Platform is able to position itself as a leading intelligent Software as a Service (SaaS) in the delivery of Apple Search Ads marketing campaign management. Our platform makes in excess of 500,000 decisions a day, optimises keywords every 10 minutes, and uses state of the art forecasting models to target the best performing keywords and maximise budget spend for clients. Samuel is an experienced Technical Architect with a demonstrated history of working in the research industry. Skilled in Python (Programming Language), C++, Data Visualization, Java, and Apache Spark. Strong engineering professional with a Bachelor of Science (BSc) focused in Computer Forensics from University of the West of England.
- Likes
- Old books, hiking, photography
- In 3 words
- Can-do, easy-going, dog-walker
- Favourite item
- Early edition copy of Peter and Wendy by JM Barrie
Adam Foot
Application DeveloperAn iOS Developer with experience building apps using Swift for Apple platforms, Adam primarily develops apps for iOS but also for macOS, watchOS and tvOS too. Currently, he is the sole iOS Developer of the Redbox Toolbox app for iOS and macOS, Adam is part of a wider agile development team that work on the company’s other product offering.
- Likes
- Anything beginning with 'Apple'
- In 3 words
- Quiet, clever, witty
- Favourite TV Show
- Gritty police dramas
- Favourite Colour
- Grey, specifically Apple's 'Space Grey'
Timothy Bailey
UI / UX DeveloperTimothy is an experienced Frontend Developer that dabbles with 'Full Stack', he designs, analyses, develops and tests the software required to run our Redbox Platform. Most of his time is spent working on UI but he also deals with server configurations or doing pure design work such as creating informative, attractive graphics.
- Likes
- Computer gaming, 3d printing
- Favourite movie
- The Iron Giant
- Favourite colour
- Purple
- Go-To Karaoke Song
- Anything Red Hot Chilli Peppers
Jakub Sitko
QA Test EngineerPrimarily a background in QA, worked for various Software companies fulfilling some variation of a Test Engineer role; created test tools, designed and managed automation systems, as well as running through user testing. Jakub's main focus is testing and everything related, from manual testing to automation and any processes/procedures that go with it. Biggest achievement to date is getting away for a year to travel Asia, South/North America and Canada are next on the list!
- Likes
- Games, gym, motorcycles and peanut butter
- If he could, he would
- Be an explorer/photographer
- Favourite food
- All food, but definitely has a sweet tooth!
Stephanie Daire
Data ScientistStephanie a background specialising in Analytics and Data Science across various industries including banking, mobile telecommunications and retail. Stephanie's main focus is to develop and improve the Machine Learning algorithms powering the Redbox Platform.
- Likes
- Music, films, baking, playing netball (and many other sports)
- If she could, she would
- Be a concert pianist or professional sports person
- Hates
- Cucumbers
- Favourite animal
- Elephants
Samantha Carter
Office ManagerA Human Resources specialist, Samantha keeps the office running smoothly and efficiently with an emphasis on developing and implementing new administrative systems, oversees the recruitment of new staff, including training and induction. Samantha has exceptional organisational skills and is essential to the day to day functioning of the company. Her focus is employee relations, applying and advising on employment law, health and safety, pay and benefits, recruitment and training.
- Likes
- Theatre, her 3 children, lasagne
- Favourite TV Show
- Criminal Minds
- Preferred sandwich
- Banana and soft cheese
Katrina Lee
DesignerKatrina is a Graphic Designer with a broad knowledge of marketing and branding, she specialises in Adobe Indesign, Adobe Illustrator, Graphic Design, Illustration, and Branding. She is a media and communication professional with a Bachelor of Arts (BA) focused in Graphic Design from University of Worcester.
- Likes
- Dogs, rom-coms, concerts and exploring parks/forests
- Fun fact
- Became vegetarian when she was 10 years old after a bet with her brother
- Favourite TV show
- The Bold Type
Miray Karuduman
DesignerMiray is an experienced graphic designer and motion graphics artist specialising in creating illustrations in different styles, designing branding & promotional materials (both for digital and print) and creating short animated videos and motion graphics. Her primary focus is providing innovative and eye catching screenshots and illustrations that accompany our many and varied ASO projects.
- Likes
- Desserts and dogs
- Dislikes
- Coriander, running, coffee
- If she could, she would
- Be a cinematographer
- Favourite movie(s)
- Ferris Bueller's Day Off, The Grand Budapest Hotel, The Dark Knight
- In 3 words
- Creative, Adventurer, Turkish
PG Lagerborg
New Business ManagerAn experienced Payments, FinTech ,Network Communications, Sales Professional with a demonstrated history of working in Direct & Channel Sales in the UK & Ireland. Primarily focused on building growth across Europe and North America, PG has extensive experience in New Business Development and Customer Relationship Management.
- Likes
- Ginger beer, Christmas, chocolate, running in forests, sea swimming
- Dislikes
- Mud, litter, waking up late, crowds, missing planes or trains
- If he could, he would
- Be in Germany
Mark Greenaway
Creative DirectorWith a background in radio broadcasting, creative production and script writing across Europe, Australia and New Zealand, Mark ensures that any ASO campaign has optimised metadata and provides effective eye catching copy for social media content. Mark is also the appointed moral officer for the company and his witty banter is always welcomed on the morning team meetings.
- Likes
- Old movies, new destinations, classic cars, Roger Moore
- Dislikes
- Liquorice, queues, speed limits, caviar, Daniel Craig
- If he could, he would
- Be drinking tea at his house by the lake
- Go-To Karaoke Song
- Nobody Does It Better, Carly Simon
Carla Capuano
Account ExecutiveCarla is an Account Executive with an extensive knowledge of marketing and multilingual communications. Recent addition to the Redbox team, she is a digital marketing and cultural mediation professional with a Master’s in Business Administration - MBA from Anglia Ruskin University, London.
- Likes
- Dogs, music, stand-up, films and travelling
- If she could, she would
- Travel around the world and learn all the different languages
- Favourite TV show
- The Office US