Meet the Team
Rory Mudie
FounderA 20 year career in sales and marketing across including Capital Radio, BBC and Vodafone preceded his decision in 2013 to create Redbox Mobile The aim was simply to become the biggest App marketing platform in the world, providing the best downloads, for any app, in any store, in any language, anywhere. From humble beginnings, the company has grown and developed until it was awarded ASO Company of the Year 2020.
- Has completed
- The New York Marathon twice
- If he could, he would
- Be restoring and selling classic cars
- Likes
- Formula 1
- Plays
- The bagpipes
James Salins
CEOJames joined Redbox in January 2019, previously MD at IronSource leading the UK and European teams focused on mobile performance, user acquisition and brand development, He is responsible for the day to day running of the business, strategic development and maintaining effective relationships with our diverse client base.
- Likes
- Films, computer gaming, singing
- If he could, he would
- Be lead singer in rock & roll band
- Favourite restaurant
- Al Reef Lebanese, Dubai
- Go-To Karaoke Song
- Delilah, Tom Jones
Rhys Carter
Head of Finance & OperationsWith a background in mobile communications involving payment and customer engagement solutions based in both the U.K. and North America, Rhys is responsible for the company’s financial operations and processes. He ensures the business remains profitable, that effective cashflow is maintained and our accounting methodology is accurate and maintained to the highest standard.
- Likes
- Lego, golf and walks in the countryside
- Hates
- Golf, the colour green, and heights
- Specialised subject
- Lego, specifically 'Space' & 'Castle' sets from the 1980s
Sarah Priseman
Commercial Head of Platform & Marketing LeadSarah is the marketing lead for the business and the commercial lead for Astra self-service Search Ads proposition. This means that she's lucky enough to work closely with the whole Redbox team to ensure that our mission and vision is on track and in doing so, is learning something new every day!
- Likes
- Mountain biking and cocktails
- If she could, she would:
- Be a full time street photographer
- Guilty pleasure:
- Escape (the Pina Colada Song)
Lucy Bennett
Head of AgencyLucy ensures we deliver effective results for our clients and is focusing on delivering results and building strong, long lasting relationships with her clients. With over 4 years at one of the UK's largest independent Digital Media agencies, Lucy specialises in Digital Acquisition Strategy across all aspects of Paid and Organic Digital Marketing.
- If she could, she would
- Be a downhill skier
- Likes
- Musicals, Margarita's and going on holiday
- Favourite TV Show
- Grey's Anatomy
Fraser Sim
Head of SalesFraser heads up the sales team for the agency and Astra. He specialises in Mobile Marketing, App Store Optimisation (ASO), Apple Search Ads and Google Ad Campaigns. Category expertise; gambling, gaming, media and publishing.
- Likes
- Road racing & Mountain biking
- Struggling with
- Learning Spanish
- Favorite food
- Sashimi
- Gadget
- Aeropress
Jemima Wildi
Account ManagerJemima is responsible for client acquisition and account management, she is an expert in optimising Apple Search Ads campaigns. Working closely with her clients, she devises quick and effective ASO strategies that boost organic visibility of apps within the App Store.
- Likes
- Making dinner every day
- Dislikes
- Other people in her kitchen
- Specialised Subject
- Solves crosswords in seconds
- Go-To Karaoke Song
- Defying Gravity, Wicked the Musical
Samuel Chorlton
Chief Technology OfficerSamuel ensures Astra is able to position itself as a leading intelligent Software as a Service (SaaS) in the delivery of Apple Search Ads marketing campaign management. Our platform makes in excess of 500,000 decisions a day, optimises keywords every 10 minutes, and uses state of the art forecasting models to target the best performing keywords and maximise budget spend for clients. Samuel is an experienced Technical Architect with a demonstrated history of working in the research industry. Skilled in Python (Programming Language), C++, Data Visualization, Java, and Apache Spark. Strong engineering professional with a Bachelor of Science (BSc) focused in Computer Forensics from University of the West of England.
- Likes
- Old books, hiking, photography
- In 3 words
- Can-do, easy-going, dog-walker
- Favourite item
- Early edition copy of Peter and Wendy by JM Barrie
Timothy Bailey
Senior Software DeveloperTimothy is an experienced Frontend Developer that dabbles with 'Full Stack', he designs, analyses, develops and tests the software required to run Astra. Most of his time is spent working on UI but he also deals with server configurations or doing pure design work such as creating informative, attractive graphics.
- Likes
- Computer gaming, 3d printing
- Favourite movie
- The Iron Giant
- Favourite colour
- Purple
- Go-To Karaoke Song
- Anything Red Hot Chilli Peppers
Alex Kurtsaev
Front End DeveloperMeet Alex, a new member of our very busy Technical Development Team. Previously, Alex was a freelancer, so he’s moved around a lot over the last few years. We now have him hard at work creating a whole new look for Astra…
- What motivates you?
- Creativity. I like to be busy and I enjoy seeing the projects I work on come alive
- Any dislikes?
- Superhero movies, they bore me. I’m not that fond of English food either…
- If you woke up today and discovered that there would be no tomorrow, how would you spend your last day?
- I’d take a fast drive (he has the keys to a rather sleek German sports car in his pocket) and go somewhere. Maybe Scotland, for the views
- Favourite food?
- I like Japanese food, sashimi, tasty meals like that. I enjoy fish
- Do you collect anything?
- Shoes. I have lots of shoes, particularly sneakers
- How would you describe yourself in 3 little words?
- Calm, quiet, dependable (Most of the time)
- Any favourite books you like to read?
- ‘The End of Eternity’ by Isaac Asimov
- Star Wars or Star Trek?
- Trek
- What’s your greatest achievement?
- I write and compose music, for myself and mostly other people. I have over a million streams on Spotify. I play the guitar, bass, keyboards, saxophone and drums
- Any regrets, or too few to mention?
- I’m restless. I always think I should be somewhere else rather than where I am
Jakub Sitko
QA Test EngineerPrimarily a background in QA, worked for various Software companies fulfilling some variation of a Test Engineer role; created test tools, designed and managed automation systems, as well as running through user testing. Jakub's main focus is testing and everything related, from manual testing to automation and any processes/procedures that go with it. Biggest achievement to date is getting away for a year to travel Asia, South/North America and Canada are next on the list!
- Likes
- Games, gym, motorcycles and peanut butter
- If he could, he would
- Be an explorer/photographer
- Favourite food
- All food, but definitely has a sweet tooth!
Stephanie Daire
Data ScientistStephanie has a background specialising in Analytics and Data Science across various industries including banking, mobile telecommunications and retail. Stephanie's main focus is to develop and improve the Machine Learning algorithms powering Astra.
- Likes
- Music, films, baking, playing netball (and many other sports)
- If she could, she would
- Be a concert pianist or professional sports person
- Hates
- Cucumbers
- Favourite animal
- Elephants
Samantha Carter
Office ManagerA Human Resources specialist, Samantha keeps the office running smoothly and efficiently with an emphasis on developing and implementing new administrative systems, oversees the recruitment of new staff, including training and induction. Samantha has exceptional organisational skills and is essential to the day to day functioning of the company. Her focus is employee relations, applying and advising on employment law, health and safety, pay and benefits, recruitment and training.
- Likes
- Theatre, her 3 children, lasagne
- Favourite TV Show
- Criminal Minds
- Preferred sandwich
- Banana and soft cheese
Miray Karuduman
Design Team LeadMiray is an experienced graphic designer and motion graphics artist specialising in creating illustrations in different styles, designing branding & promotional materials (both for digital and print) and creating short animated videos and motion graphics. Her primary focus is providing innovative and eye catching screenshots and illustrations that accompany our many and varied ASO projects.
- Likes
- Desserts and dogs
- Dislikes
- Coriander, running, coffee
- If she could, she would
- Be a cinematographer
- Favourite movie(s)
- Ferris Bueller's Day Off, The Grand Budapest Hotel, The Dark Knight
- In 3 words
- Creative, Adventurer, Turkish
Katrina Lee
Senior DesignerKatrina is a Graphic Designer with a broad knowledge of marketing and branding, she specialises in Adobe Indesign, Adobe Illustrator, Graphic Design, Illustration, and Branding. She is a media and communication professional with a Bachelor of Arts (BA) focused in Graphic Design from University of Worcester.
- Likes
- Dogs, rom-coms, concerts and exploring parks/forests
- Fun fact
- Became vegetarian when she was 10 years old after a bet with her brother
- Favourite TV show
- The Bold Type
Robert Hurley
Digital Media DesignerRobert is our new addition to our design team, as a Digital Media Designer, he’ll be responsible for the creation of internal and external imagery, screenshot designs and anything else that needs some design input. Originally from Cork, Ireland via the University of Limerick, we’ve already got him busy creating sketches for our new Astra logo re-brand. With his suitcases packed for an imminent flight over to meet the team, he’s already made plans to move to London on a permanent basis.
- Anything you dislike?
- I’ve been a vegetarian now for 5 years now but I still don’t like parsnips.
- What would you do today if there was no tomorrow, tomorrow?
- Play table tennis. (He’s calm in the face of danger)
- If you could eat one meal for the rest of your life, what would it be?
- Hummous. (He’s easily pleased)
- How many pairs of shoes do you own?
- 6. 2 x boots, 4 x trainers. (He’s sporty, likes football, F1 and tennis)
- When was the last time you left the country and where did you go?
- Last month, I went to Prague. It’s well worth a visit, very pretty, very old. Helps that it’s cheap and affordable too…
- If you scooped the lottery, what would you do?
- Buy a cottage in West Cork. Live quietly beside the sea.
- What was the last book you read?
- ‘Rings of Saturn’ by W.G. Sebald. It’s about a walking tour of Suffolk, it’s part fiction, part travel, biography, myth, and memoir.
Anil Ozdemir
ASO LeadAn ASO expert with educational engineering and business administration background. Responsible for strategic planning, optimising and reporting of ASO operations including conversion rate optimisation from beginning to end. Anil is experienced especially in gambling, sports and game genres.
- Likes
- Grass volleyball and espresso martini
- Dislikes
- Beach sand, broad bean and crying babies during flight
- Favorite Quote
- Everyday, in every way, I am getting better & better!
Carla Capuano
Senior Account ExecutiveCarla is an Account Executive with an extensive knowledge of marketing and multilingual communications. Recent addition to the Redbox team, she is a digital marketing and cultural mediation professional with a Master’s in Business Administration - MBA from Anglia Ruskin University, London.
- Likes
- Dogs, music, stand-up, films and travelling
- If she could, she would
- Travel around the world and learn all the different languages
- Favourite TV show
- The Office US
Diya Afreen
ASO ExecutiveDiya is an ASO Executive recently graduated in MSc International Business from University of Hertfordshire.
- Likes
- Binge watching TV shows, Cats, Long walks, Chocolates
- Favourite TV show
- Pretty Little Liars
- In 3 Words
- Patient, Ambitious, Empathetic
Olivier Hart
Finance AdministratorFavourite place currently is Sydney, I've just got back from a 2 year trip to Australia and I can't wait to carry on with the travels. - I’m struggling to come up with anything interesting. (It’s always the quiet ones)
- Likes
- Chocolate, the theatre and Baking
- Dislikes
- Being cold and wet socks
- Favourite Drink
- Vodka
Angie Avendano Escorcia
Account ExecutiveAngie has a Bachelor's degree in Translation and Interpreting and a Master's degree in Digital Marketing from ESIC Business School in Spain.
- Favourite TV show
- Money Heist
- Likes
- Ice cream. Favourite flavour is vegan fudge brownie from Ben & Jerry's.
- Doesn’t like
- Olives and beer
- Enjoys
- Pornstar martinis, long walks, going to the beach (can't do that one as much she now resides in London)
Chloe Bailey
Account ExecutiveOur new Account Executive originally hails from Leatherhead, she’s only recently completed her degree in Marketing and Digital Media at Bournemouth University and has launched herself on an unsuspecting world with her first job by joining us. So, what motivates you in the mornings? Digital marketing can be easy to track and I love seeing results. I’m not one for standing around, I like to be active, going to the gym is a must for me, I love exercise. I love being outdoors too, get that blood pumping…
- Likes
- Movies/tv series, I love a good box set and getting into a show. Currently watching ‘Osark’ on Netflix, Dogs and Sunbathing
- Dislikes
- Cats, Loud chewers. (Keep your mouth shut) and Cocktail sausages
- When was the last time you left the country and where did you go?
- I’ve just come back from the South of France. Lovely…
- How many shoes do you own?
- Loads, too many to count, I have boxes overflowing with shoes. Call me Imelda Marcos.
- What would you do with a lottery win?
- I’d buy my own ski chalet, I love skiing. I’d also get a place in the sun so I have the best of both worlds.
- If there was no tomorrow, what would you do with your last day?
- I love a good sunset, I’d head for the beach and take in one last glorious sunset…
- Favourite food?
- Sushi. All day long.
- What was the last book you read?
- I’m not good at finishing books. I’m currently into ‘Women Don’t Owe You Pretty’ by Florence Given.
Kanza Ghani
Account ExecutiveKanza graduated in 2016 and recently joined us as an Account Executive, bringing with her a wealth of ASO experience gained as a freelance specialist for companies around the world. She’s sharp, she’s clever, she’s funny and her smile could power a lightbulb for months… What gets you up in the mornings and keeps you motivated? I love learning new things, I’m passionate about understanding how things work and applying that knowledge to the job in hand. I like to make myself as knowledgeable as possible on anything I’m involved with.
- Favourite things to do
- I enjoy travel, I like to return to Pakistan at least once a year to see family and friends. Before the pandemic, I was out in the States, I like seeing the world and what it has to offer.
- Likes
- Cricket (I love watching a good game of cricket), Food, particularly Chinese and Netflix.
- Dislikes
- 1. Nothing. (I'm easily pleased)
- What would you do if you scooped a lottery win
- I’d buy a big house and fill it with lots of children! I’d also try to help people, use the cash to create opportunities for those not as privileged as I.
- How would you spend your last day if there was no tomorrow
- I’d hug my parents and kids!
- What was the last book you read
- I’m not a big reader of books for fun. I’ve just had a baby, I simply don’t have the time!
Simonetta Di Castro
Junior Account ExecutiveSimonetta just graduated from the University of Bath in Management with Marketing and is now undertaking a part-time Masters in Social Anthropology at The London School of Economics. At Redbox Mobile, she looks after account management as well as marketing.
- Likes
- Pasta, art, rock and blues
- Secret power
- Being able to fall asleep anywhere!
- Motivation
- Hoping that one day I can have a positive impact in society
Nathan Ralls
Junior DesignerA fan of cinema, Nathan is the Junior Designer at Redbox Mobile. After finishing his education in the colourful city of Brighton he gained experience working in Central London producing data visuals. Now at Redbox he is looking forward to expanding his design knowledge in a new industry.
- Likes
- Peanut Butter, The Springboks and long walks to the fridge
- If he could be anything
- He'd be an author
- Secret power
- Eating raw chicken without the consequences (not recommended!!)
Zulfiqar Ali Mirza
Customer Success ExecutiveAfter completing his education in the lively city of Exeter, Zulfi graduated Uni there with a degree in Business Management. He is now at Redbox Mobile supporting clients joining our new platform Astra, helping them achieve Apple Search Ads success by providing campaign management guidance and troubleshooting.
- Likes
- Animals (not reptiles), history docos, travel and cars.
- Fave things
- Sushi and watching combat sports
- If he could, he would
- Pack his bags and road-trip the world