Meet the Team

Our award-winning team are friendly experts who are at your service
Three happy people sat on the ground looking at their mobile phones
Photo of Rory Mudie

Rory Mudie


A 20 year career in sales and marketing across including Capital Radio, BBC and Vodafone preceded his decision in 2013 to create Redbox Mobile The aim was simply to become the biggest App marketing platform in the world, providing the best downloads, for any app, in any store, in any language, anywhere. From humble beginnings, the company has grown and developed until it was awarded ASO Company of the Year 2020.

Has completed
The New York Marathon twice
If he could, he would
Be restoring and selling classic cars
Formula 1
The bagpipes
Photo of James Salins

James Salins


James joined Redbox in January 2019, previously MD at IronSource leading the UK and European teams focused on mobile performance, user acquisition and brand development, He is responsible for the day to day running of the business, strategic development and maintaining effective relationships with our diverse client base.

Films, computer gaming, singing
If he could, he would
Be lead singer in rock & roll band
Favourite restaurant
Al Reef Lebanese, Dubai
Go-To Karaoke Song
Delilah, Tom Jones
Photo of Rhys Carter

Rhys Carter

Head of Finance & Operations

With a background in mobile communications involving payment and customer engagement solutions based in both the U.K. and North America, Rhys is responsible for the company’s financial operations and processes. He ensures the business remains profitable, that effective cashflow is maintained and our accounting methodology is accurate and maintained to the highest standard.

Lego, golf and walks in the countryside
Golf, the colour green, and heights
Specialised subject
Lego, specifically 'Space' & 'Castle' sets from the 1980s
Photo of Lucy Bennett

Lucy Bennett

Account Director

Lucy ensures we deliver effective results for our clients and is focusing on delivering results and building strong, long lasting relationships with her clients. With over 4 years at one of the UK's largest independent Digital Media agencies, Lucy specialises in Digital Acquisition Strategy across all aspects of Paid and Organic Digital Marketing.

If she could, she would
Be a downhill skier
Musicals, Margarita's and going on holiday
Favourite TV Show
Grey's Anatomy
Photo of Jason Elliott

Jason Elliott

Digital Marketing Manager

Jason is a creative producer & project manager responsible for maintaining our website and social media positioning. Skilled in the delivery of Technical and Creative solutions in both the FMCG and Technology sectors, he has over 17 years of project management experience. He has been instrumental in global campaigns and new product launches for both digital and traditional platforms across large tech and consumer brands.

If he could, he would
Be travelling across Australia in a camper van
Gold Top Milk, Fillet Steak
Go-to Karaoke Song
Fake Plastic Trees, Radiohead
Favourite TV Show
Photo of Fraser Sim

Fraser Sim

Head of Sales

Fraser heads up the sales team for the agency and The Redbox Platform. He specialises in Mobile Marketing, App Store Optimisation (ASO), Apple Search Ads and Google Ad Campaigns. Category expertise; gambling, gaming, media and publishing.

Road racing & Mountain biking
Struggling with
Learning Spanish
Favorite food
Photo of Alastair Barber

Alastair Barber

Account Manager

A marketing professional with a background in SEO, digital marketing and other channels such as ASO, PPC, Paid Social and influencer marketing, with diverse experience in managing both campaigns and people. As an account manager, he specialises in mobile growth with a specific focus on building and implementing his client's user acquisition strategies across ASO, Apple Search Ads, Google Ad Campaigns.

First job
Swimming Instructor
Rugby, Skiing, Golf and all things Disney/Marvel
Reality TV and Shepherd's Pie
Go-to Karaoke Song
Sweet Caroline, Neil Diamond
Photo of Lily Sherston

Lily Sherston

Account Executive

Lily creates bespoke ASO campaigns for our clients and maintains clear and concise relationships that ensure we deliver the best results. A recent graduate, she has enjoyed a diverse career in both the U.K. and Australia both in client facing roles and operational administration.

Batchelors Degree in Neuroscience
Going to dinner & drinks with friends
Cold Weather
Next Travel Destination
Photo of Jemima Wildi

Jemima Wildi

Account Executive

Jemima is responsible for client acquisition and account management, she is an expert in optimising Apple Search Ads campaigns. Working closely with her clients, she devises quick and effective ASO strategies that boost organic visibility of apps within the App Store.

Making dinner every day
Other people in her kitchen
Specialised Subject
Solves crosswords in seconds
Go-To Karaoke Song
Defying Gravity, Wicked the Musical
Photo of Tilly Roberts

Tilly Roberts

Senior Product Owner

Tilly joined Redbox in 2017 and started specialising in running User Acquisition campaigns for apps on Apple Search Ads and Google Ads. She’s now the Product Owner of the Redbox Platform and The Redbox Toolbox. She defines the Product Roadmaps with internal stakeholders and utilises her domain knowledge to support the developers in delivering product features.

The build up to Christmas, expensive perfume, gravy
In 3 words
Practical, sensible, clever
If she could, she would
Visit Iceland
Favourite TV Show
Anything DIY or Interior Design
Photo of Samuel Chorlton

Samuel Chorlton

Technical Lead

Samuel ensures our Redbox Platform is able to position itself as a leading intelligent Software as a Service (SaaS) in the delivery of Apple Search Ads marketing campaign management. Our platform makes in excess of 500,000 decisions a day, optimises keywords every 10 minutes, and uses state of the art forecasting models to target the best performing keywords and maximise budget spend for clients. Samuel is an experienced Technical Architect with a demonstrated history of working in the research industry. Skilled in Python (Programming Language), C++, Data Visualization, Java, and Apache Spark. Strong engineering professional with a Bachelor of Science (BSc) focused in Computer Forensics from University of the West of England.

Old books, hiking, photography
In 3 words
Can-do, easy-going, dog-walker
Favourite item
Early edition copy of Peter and Wendy by JM Barrie
Photo of Adam Foot

Adam Foot

Application Developer

An iOS Developer with experience building apps using Swift for Apple platforms, Adam primarily develops apps for iOS but also for macOS, watchOS and tvOS too. Currently, he is the sole iOS Developer of the Redbox Toolbox app for iOS and macOS, Adam is part of a wider agile development team that work on the company’s other product offering.

Anything beginning with 'Apple'
In 3 words
Quiet, clever, witty
Favourite TV Show
Gritty police dramas
Favourite Colour
Grey, specifically Apple's 'Space Grey'
Photo of Timothy Bailey

Timothy Bailey

UI / UX Developer

Timothy is an experienced Frontend Developer that dabbles with 'Full Stack', he designs, analyses, develops and tests the software required to run our Redbox Platform. Most of his time is spent working on UI but he also deals with server configurations or doing pure design work such as creating informative, attractive graphics.

Computer gaming, 3d printing
Favourite movie
The Iron Giant
Favourite colour
Go-To Karaoke Song
Anything Red Hot Chilli Peppers
Photo of Jakub Sitko

Jakub Sitko

QA Test Engineer

Primarily a background in QA, worked for various Software companies fulfilling some variation of a Test Engineer role; created test tools, designed and managed automation systems, as well as running through user testing. Jakub's main focus is testing and everything related, from manual testing to automation and any processes/procedures that go with it. Biggest achievement to date is getting away for a year to travel Asia, South/North America and Canada are next on the list!

Games, gym, motorcycles and peanut butter
If he could, he would
Be an explorer/photographer
Favourite food
All food, but definitely has a sweet tooth!
Photo of Stephanie Daire

Stephanie Daire

Data Scientist

Stephanie a background specialising in Analytics and Data Science across various industries including banking, mobile telecommunications and retail. Stephanie's main focus is to develop and improve the Machine Learning algorithms powering the Redbox Platform.

Music, films, baking, playing netball (and many other sports)
If she could, she would
Be a concert pianist or professional sports person
Favourite animal
Photo of Samantha Carter

Samantha Carter

Office Manager

A Human Resources specialist, Samantha keeps the office running smoothly and efficiently with an emphasis on developing and implementing new administrative systems, oversees the recruitment of new staff, including training and induction. Samantha has exceptional organisational skills and is essential to the day to day functioning of the company. Her focus is employee relations, applying and advising on employment law, health and safety, pay and benefits, recruitment and training.

Theatre, her 3 children, lasagne
Favourite TV Show
Criminal Minds
Preferred sandwich
Banana and soft cheese
Photo of Katrina Lee

Katrina Lee


Katrina is a Graphic Designer with a broad knowledge of marketing and branding, she specialises in Adobe Indesign, Adobe Illustrator, Graphic Design, Illustration, and Branding. She is a media and communication professional with a Bachelor of Arts (BA) focused in Graphic Design from University of Worcester.

Dogs, rom-coms, concerts and exploring parks/forests
Fun fact
Became vegetarian when she was 10 years old after a bet with her brother
Favourite TV show
The Bold Type
Photo of Miray Karuduman

Miray Karuduman


Miray is an experienced graphic designer and motion graphics artist specialising in creating illustrations in different styles, designing branding & promotional materials (both for digital and print) and creating short animated videos and motion graphics. Her primary focus is providing innovative and eye catching screenshots and illustrations that accompany our many and varied ASO projects.

Desserts and dogs
Coriander, running, coffee
If she could, she would
Be a cinematographer
Favourite movie(s)
Ferris Bueller's Day Off, The Grand Budapest Hotel, The Dark Knight
In 3 words
Creative, Adventurer, Turkish
Photo of PG Lagerborg

PG Lagerborg

New Business Manager

An experienced Payments, FinTech ,Network Communications, Sales Professional with a demonstrated history of working in Direct & Channel Sales in the UK & Ireland. Primarily focused on building growth across Europe and North America, PG has extensive experience in New Business Development and Customer Relationship Management.

Ginger beer, Christmas, chocolate, running in forests, sea swimming
Mud, litter, waking up late, crowds, missing planes or trains
If he could, he would
Be in Germany
Photo of Mark Greenaway

Mark Greenaway

Creative Director

With a background in radio broadcasting, creative production and script writing across Europe, Australia and New Zealand, Mark ensures that any ASO campaign has optimised metadata and provides effective eye catching copy for social media content. Mark is also the appointed moral officer for the company and his witty banter is always welcomed on the morning team meetings.

Old movies, new destinations, classic cars, Roger Moore
Liquorice, queues, speed limits, caviar, Daniel Craig
If he could, he would
Be drinking tea at his house by the lake
Go-To Karaoke Song
Nobody Does It Better, Carly Simon
Photo of Carla Capuano

Carla Capuano

Account Executive

Carla is an Account Executive with an extensive knowledge of marketing and multilingual communications. Recent addition to the Redbox team, she is a digital marketing and cultural mediation professional with a Master’s in Business Administration - MBA from Anglia Ruskin University, London.

Dogs, music, stand-up, films and travelling
If she could, she would
Travel around the world and learn all the different languages
Favourite TV show
The Office US

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