Redbox launches AdBites, with special guest Hannah Parvaz.
On 9th Feb we go live with AdBites - a new, half-hour video podcast, hosted by Redbox CTO, Samuel Chorlton, in which he discusses learnings and insights about Apple Search Ads with an industry figure, the first being Hannah Parvaz, app growth expert and Founder of Aperture.
Sam and Hannah will discuss the power of Apple Search Ads for subscription apps, and will invite viewers to participate via a live, in-session Q&A. Tickets are free and you can secure yours now!
Read more on the Redbox blog.
Pocket Gamer Connects London, 2023
On the 23rd and 24th of Feb 2023, James and Fraser from Redbox will be walking the floor at PGC London; and from 5pm on the 23rd (Monday) they're hosting Tapas Hour with our partners AppsFlyer, AWS for Games and Leanplum. If you're a gaming developer or marketer, just email James or Fraser for an invitation!
Redbox is Pleased to be Sponsoring MAU Vegas This Year!
We'll be exhibiting on 432 at the MGM Grand Conference Centre, June 7th and 8th, where we'll be available for meetings and showcasing our major Search Ads platform update, alongside our ASO and creative services. Please contact CEO James Salins, Head of Sales Fraser Sim, Head of Agency Lucy Bennett and Commercial head of Platform Sarah Priseman, us to arrange meetings.
Using Data-Science to Improve Your Search Ads Campaign Performance
Listen to the thoughts of Samuel Chorlton, CTO of Redbox Mobile, as he explores how the Redbox Apple Search Ads Platform employs a data-led approach to identifying and verifying keyword selection and how this improves your keyword bid management and subsequent ROI.
This session will also include an overview on the Apple Search Ads relevancy algorithm and the effect this has on effective bidding.
- WHEN: Tuesday, March 29, 2022 10:20 AM to 11:00 AM
- WHERE: Online
Custom Product Pages - Can they really Shift the Dial for App Store Performance?
Lucy Bennett, Head of Commercial at Redbox Mobile reveals what has been learned from implementing iOS 15 Custom Product Page strategies for clients.
Joining Lucy will be Miray from our design team.
She discusses how contextually tailoring product page content can be made to appeal to targeted audiences or be relevant to key events, ultimately delivering better conversion performance and aligning with client KPIs.
- WHEN: Thursday, March 24, 2022 10:20 AM to 11:00 AM
- WHERE: Workshop Room 1 - ASO
App Promotion Summit London
The UK's biggest app industry event returns! Learn growth marketing strategies and tactics directly from Europe's top app growth experts. In attendance will be 2,000+ APP MARKETERS, 50+ SPEAKERS spread across 4 DAYS with agenda and content that will cover new ways to drive app growth through influencer marketing, App Store Optimization (ASO), user acquisition, social media, analytics, engagement, retention and more.
APS London brings together the entire UK app community to share how apps are adapting, growing and succeeding in 2022.You'll be able to learn and connect with the UK's leading app marketers in interactive workshops, talks, discussions and roundtable sessions.
For new ideas, tactics and actionable strategies that will help you grow and scale your app, APS London is an event not to miss.
Sam Chorlton will be discussing "Using Data-Science to Improve Your Search Ads Campaign Performance" on Tuesday 29th March at 11am in the "App Store Optimisation Zone".
Lucy Bennett will be discussing "Custom Product Pages - Can they really Shift the Dial for App Store Performance?" on Thursday March 24th at 11am in the "App Store Optimisation Zone"
The Rise of the Subscription Economy - Part 2
We recently hosted The Rise of the Subscription Economy 2.0 webinar, in partnership with Appsflyer, it was great to hear some real-life examples about the acquisition and retention strategies tested and adopted by our panel of experts.
Our panellists offered guidance and useful insight on the operational aspects of running a subscription app, including
- How to test different acquisition strategies
- How testing works for an established app
- What are the best ways to achieve visibility and what channels can be used to create growth
- How to avoid churn in retention campaigns
- Keeping users engaged - what does or doesn’t work and tips for building a user community
If you would like to review the recorded webinar, please click below and don't forget to use the password: Subscription2!
If you missed part 1 you can watch it via this this link and using the password: Subscription1!
Pocket Gamer Connects London 2022
The leading mobile gaming industry conference, Pocket Gamer Connects, returns to London in February, after a two year absence.
Some 1,500 attendees from the games industry will gather at The Brewery for two days on 14-15 January to network, discover, pitch and learn from 200 of the world's leading gaming authorities.
Mobile, PC and console, blockchain, VR/AR and more will be covered, across 20 unmissable conference tracks.
Speakers and panellists at the event will share their expert insight into design and development, monetisation and growth, new technologies, company culture and more.
Pocket Gamer Connects is an event to get business done and where amazing new connections are made. Previous attendees from all the key industry players include Supercell, King, Space Ape Games, Niantic, SYBO, Tencent, Telltale, Apple, Rovio, Disney, Wargaming, Kabam, NetEase, NTT Docomo, Ubisoft, Facebook, Google, Square Enix, Microsoft, Electronic Arts, Gameloft, Sega, Capcom, Unity, Twitter, Snapchat, Twitch and many more.
Postcard From Las Vegas…
This week the Redbox team have been in Las Vegas at the MAU (Mobile Apps Unlocked) event - a huge convention of exhibitors and speakers, all coming together to discuss, promote, demo and sell their many and varied app marketing solutions.
The Rise of the Subscription Economy - Webinar
We recently held a successful and informative webinar in association with AppsFlyer to discuss the strategies and industry thinking surrounding the recent marked rise of subscriptions as a monetisation model.
How to Prepare your App for Black Friday
We take a look at ways to get your App Ready for Black Friday with some tips on Metadata and Screenshot Design. We reference AWARD WINNING work completed for PLT (PrettyLittleThing) and cover recommendations from Redbox and Apple!