What’s on the Redbox

Welcome to the Redbox Blog, where we aim to keep you up-to-date with all the latest news

Month: October 2018

Welcome to the space age: Samsung A9

October 12, 2018

The All New Samsung A9

Yesterday marked the release of the brand-new model of Samsung and considering we gave such a lovely spread to new iPhone XR and XS, we thought it only fair to do the same for the brand-new Samsung A9.

Released as a cheaper version of their flagship Samsung S9, the A9 features an aspect never seen before on a phone: a 4-lens camera. Unusual? We thought so, but Samsung branded this product by saying it was “optimised for Instagram” and aimed at the younger generation looking for 4 x the fun with their new phone. These 4 cameras are all very clever and have different roles in capturing that #instaworthy photo.

The first camera is an “Ultra-Wide Camera” ranging up to 120° in order the get widest view possible. The second is a “telephoto” lens that gives you a 2x optical zoom, taking you one step closer to becoming an astronomer from your phone. The third is labelled the “main camera” which is also used to get the best photo results in poor lighting. It’s the perfect lens for all you nightclub selfie fans. The fourth and final lens is the “depth camera” which allows you to focus on all the smaller aspects of your photo and get those crisp landscape shots.

Samsung A9

Additional Features

Along with the camera features, Samsung have also released their new device in three new exciting colours. Caviar Black, Bubble-gum Pink and Lemonade Blue. These new shades give the phones a slight space age feel along with the familiar Samsung shape and sophistication. The range has also followed forward with the buttonless style leaving the screen to be exactly that, just a screen. But not just any old screen, the Samsung A9 is home to a ‘6.3” FHD+ Super AMOLED infinity Display’… No, we didn’t know what that meant either, but we’re willing to bet that app screenshots display like a dream on it.

Samsung A9

A few other notable features include a highly responsive mobile Octa-Core processor with 6 or 8GB RAM. It also includes an optional 512GB of extra storage via microSD cards and a longer battery life..

If you’re interested in purchasing this state of the art device, it will set you back around £549. However, looking at the spec… it’s #defo worth it.

Alternatively, if you’ve got an app and you’re interested in seeing how to make your app’s screenshots look great on the new Samsung or iPhone, get in touch today to chat to our team. Call us on 01488 682442.

Apple or Google: Who is Worth your Pennies

October 3, 2018

Apple Search Ads and Google UAC are the two most popular marketing tools for app owners; with both platforms able to boast impressive statistics that entice users to create campaigns.

Apple Search Ads

Apple Search Ads

Apple Search Ads originally launched in the US Storefront in October 2016. Since then, it has expanded and is now available in an additional twelve territories. The success of the platform has been documented with an average Conversion Rate of 50% and an average revenue per user that is 30% higher than other mobile ad platforms. Apple offers two types of campaigns: Search Ads Advanced and Search Ads Basic. Search Ads Advanced gives marketers greater control over the searches, reports and audience.

Search Ads also enables you to target users that are actively looking for an app, meaning that the first obstacle has already been tackled. And, with 65% of iOS downloads coming directly from a search on the App Store, it’s a lucrative marketplace. Nevertheless, by only targeting users in the iOS App Store search results, you are missing out on valuable users.

 

Google UAC

Google UAC

UACs were first introduced over three years ago and use Google’s wealth of knowledge on machine learning to optimise ad placements. UACs can be created for both iOS and Android apps and ads are placed in the Google Display Network, YouTube, Google Search Network and, in the Google Play Store (Android only). Unlike Apple Search Ads, Google Ads allows you to define your Conversion (e.g. an install, or an in-app event) and then set a target cost per Conversion.

In comparison to other Google app promotion products, UACs, on average, generate 140% more conversions per dollar. A pretty impressive figure, no? However, in UACs, you can’t add negative keywords or control who sees the ad like you can in Search Ads. You have to trust Google’s machine learning algorithm to place the best ads to your best audience! Are you willing to put that much trust in a machine that has your money?

Which do I choose?

Although both platforms have fighting cases for why they should be at the top it’s not a case of ‘either-or’. This is because each platform targets different ad placements. Therefore, by only using one platform, you may be missing out on entire audiences. The true question is not which platform to use but, how do I split my budget between the two tools?

When dividing up your budget between the platforms, the most important thing is to have a clear understanding of what you are hoping the campaign will achieve. Do you want a larger user base? Do you want to get new users at a set cost? Maybe something else?

Your goal will influence which campaign metrics are the most important and whichever tool provides the best results based on your goal is the tool you allocate the most budget to.

For example, if your goal is to drive more traffic, regardless of the cost. Metrics such as Impressions, Taps and Installs to your app will be the most important.

Or, if the goal is to increase the number of users who have installed your app at a set cost based on the Customer Lifetime Value. The two most important metrics are Conversions and Average Cost Per Acquisition.

Similarly, it is important to be aware of the differences in how the platforms allow you to spend your cash. While Search Ads allows you to put both a hard-cap on total spend and daily spend. You can only set a Daily Budget in Google Ads and this is not a hard-cap. Although you won’t be charged more than your average daily budget multiplied by the average number of days in a month, your daily cost in Google Ads may be up to two times the set daily budget. Therefore, when you are tracking the spend and performance of the campaigns,  keep this in mind.

Decision time:

In conclusion, try not to take an ‘either-or’ approach to these marketing tools. Both platforms are valuable and give marketers the opportunity to widen their potential customer base. Remember before you allocate budget to each platform, decide the goal of your campaign and allocate budget accordingly. In addition, be wary of the ways the platforms differ in how spend is managed throughout the month.

Blackbox

Sounds like too much hard work? Why not let our Blackbox Platform optimise budget allocation and bids using our machine learning algorithm!

Or for more information on how to manage your marketing campaigns, get in contact with the agency that is Apple Search Ads certified and Google UAC ready.

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