What’s on the Redbox

Welcome to the Redbox Blog, where we aim to keep you up-to-date with all the latest news

Month: October 2017

Apple Search Ads is Expanding: Hello Canada, Switzerland and Mexico!

October 17, 2017

Search Ads is expanding to Canada, Mexico and Switzerland; Apple Search Ads will go live in these new territories on 17th October at 10 a.m. PDT (that’s 18:00 p.m. BST, later today!). Apple Search Ads allows developers and marketers to promote an app at the top of the iOS App Store search results, easily and efficiently. And, with more than 65% of all app downloads coming directly from App Store searches, Search Ads provides a great opportunity to direct relevant customers to your app.

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How and When to React to High CPAs in Apple Search Ads

October 11, 2017

The Average Cost-Per-Acquisition (CPA) is, arguably, the most important Key Performance Indicator (KPI) available to view on the Search Ads platform. CPAs can be very revealing of campaign performance and high CPAs are often reflective of inefficient campaigns.

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The Good, The Bad & The Ugly of Search Match

October 6, 2017

Apple’s Search Match: Friend or Foe?

Apple propose that the Search Match functionality is the default feature that makes it easy to get your ads up and running in just a few minutes. Search Match automatically matches your ad to search terms that Apple deem relevant to your app. Apple uses metadata from the App

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Google’s Universal App Campaigns to be Truly Universal

October 4, 2017

Google recently announced that Universal App Campaigns (UACs) will be the only AdWords app campaign that is launchable from 16th October. Any existing Search, Display and YouTube app install campaigns will stop running on 15th November. Google are advising to upgrade any Search, Display and YouTube app campaigns to UACs as soon as possible.

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