How do you obtain the biggest return on your investments when utilizing pay per click advertising? Achieving good results are the foundations for learning how to improve your other campaigns and build further on your returns.
- Buy Smart: Identify the keywords that are right for you, relevancy is important. Think about user engagement and user retention, what search terms do you want your ad serving for?
- Utilize Your Data: Learn from each campaign. What worked well, which keywords performed and how did they perform. With attribution in place you will be able to answer these questions and tailor your campaign to constantly adapt in the ever changing mobile app market.
- Fight The Battles You Can Win: Competitor terms are a great way to increase brand awareness and drive conversions, but it is important to remember that these battles are kept small. Identify the areas where you can win market share and buy them aggressively, this way investments are likely to achieve more impressive and rewarding campaigns.
Keep these points in mind when you next set up a paid search campaign across either Apple Search Ads, Google AdWords or both and your ROI will improve. PPC advertising is all about building campaigns that are sustained and not going to quickly exhaust your budget.