Currently the Android App Store holds over 2.8 million apps and the Apple App Store 2.2 million. This is an immense amount of competition for visibility inside the already confined space, causing so many apps to fall flat unable to generate any volume from either organic or paid search. But are the likes of Google and Apple making it too hard for developers to establish themselves and be discovered?
It’s important to make sure your app is prepared for a paid search campaign, have the right areas been addressed and the outcomes identified to clarify if the campaign is working?
Your apps live in the app store, and slowly your starting to get a few downloads. But you crave more. 1 or 2 downloads a day isn’t going to set the world alight and you need more traffic. Below are 5 point you need to consider to once your app is out there. These will guide the success of your app and help you improve your traffic and downloads.
How do you obtain the biggest return on your investments when utilizing pay per click advertising? Achieving good results are the foundations for learning how to improve your other campaigns and build further on your returns.
So you have built an app, a brilliant app in fact, but nobody’s downloading it? You’re not the first and you wont be the last. With the Google Play store hosting 2.8 million apps, and Apple trailing closely behind with 2.2million apps, you can imagine how hard it is to be discovered.
Are you a CMO, start-up with a new app or private investor, looking to increase app downloads, user engagement and/or ROI but don’t quite get all the mobile jargon?