What’s on the Redbox

Welcome to the Redbox Blog, where we aim to keep you up-to-date with all the latest news

Month: July 2016

iOS10 update – Beta 4

July 27, 2016

1024px-Icon-Mac.svgApple has once again staggered its iOS update release date among app developers, public beta testers and its final version.

iOS10 public beta2 launched last week, a great sign that the release date is right on track for September along with the launch of iPhone 7 and iPhone 7plus. It also comes just two days after the Beta 3 update, for developers. 

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Using Net Promoter Score To Reduce Your App’s Churn And Increase Downloads

Churn rate is the number of customers or subscribers who stop using an app during a given time period, app churn impacts user acquisition and lifetime value.

There are many factors, which make users stick with an app, such as, a bug free experience, a great UI or simply a unique service. Most developers want customers to become loyal users, the challenge is how to know what customers are feeling and how to establish accountability for the customer experience.

NPS or Net Promoter Score is a metric, used widely to measure customer satisfaction, and acts as a leading indicator of growth. If your apps NPS is higher than those of your competitors, you will likely outperform them.

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The Future – App Store Optimization in China

July 26, 2016

Spearheading App Store Optimization within China’s iOS store, at Redbox Mobile PLC we are already positioning our clients ahead of the curve, empowering both Chinese and international brands to increase their app downloads and revenues through organic means of App Store Optimization. At the same time giving consumers the right apps – and the best choice of apps – to fulfil his or her own needs.

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Why monster mobile hit Pokémon Go needs ASO

July 22, 2016

The exciting augmented reality game has got users out and about searching for and battling Pokémon, including the elusive Pikachu.

Developed by Niantic Labs, in conjunction with Nintendo and The Pokémon Co., Pokémon Go has become an immediate hit and the biggest ever game in the US. The mobile app is currently the top downloaded free app in both Apple and Android stores and is continuing to grow at an unprecedented rate.

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Social media can lead to increased app downloads

July 15, 2016

Being able to interact successfully with existing and potential customers is now a pivotal part of any companies marketing strategy, but it can be a minefield.

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Redbox Mobile take Shanghai by storm

July 6, 2016

Held across four halls at the Shanghai New International Exhibition Centre (SNIEC), the 2016 Mobile World Congress Shanghai hosted nearly 550 exhibitors, including 18 pavilions and attracted around 60,000 visitors over the 3 days.

The Mobile World Congress Shanghai exhibition was a truly international

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