What’s on the Redbox

Welcome to the Redbox Blog, where we aim to keep you up-to-date with all the latest news

Month: June 2016

The Chinese App Market – What You Need To Know

June 29, 2016

Mobile World Congress is underway and the Redbox Mobile team are set up and ready for action. This year MWC is held in Shanghai in addition to Barcelona, so we thought it the perfect opportunity to take a look at the Chinese app market.

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Redbox Mobile PLC brings iOS 10 to Mobile World Congress 2016 in Shanghai

Company will be demonstrating its next generation app store optimization delivery

Redbox Mobile PLC, the global leader in app ecosystems and ASO in the commercial and mobile markets, has announced that it will be demonstrating its next generation app store optimization strategies – ASO Plus – for delivering the best enhanced ASO to complement iOS 10, combining its newly announced Search Ads function with existing organic search optimization.

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What is ASO?

June 28, 2016

In simple terms App Store Optimization or ASO is the process of improving the visibility of a mobile app in an App Store, such as Google Play for Android or Apple App Store for iOS. The higher your app ranks, the more visible it will be to potential users, which will in turn drive traffic to your app page and encourage users to download your app.

Getting an app discovered is one of the biggest issues facing mobile app publishers today as 65% of apps are discovered through organic search.

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Search Ads – Analyze, Strategize, Optimize

In our previous blog we spoke about the exciting new Search Ads feature available in iOS 10 and how the optimization of your metadata will be a key factor affecting how well your ad performs.

It’s not enough to know your app ad is generating a positive response

What you really want and need to know is; could you be spending your money differently to make your ad more effective? To do this an analysis of your ad campaign needs to be undertaken and its performance measured.

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Search Ads Update – Optimization is key!

Apple has now released information regarding the new Search Ads feature for iOS 10.

The number one thing we have learnt about Search Ads is that App Store optimization is a key factor and any ad in the new Search Ads function will only be shown based on relevancy.

Currently 65% of iOS app downloads come from direct searches

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Search Ads

If you haven’t already heard, Search Ads will be one of the latest features in the most recent iOS update and will allow you to pay for ads to appear on top of search results in the app store.

“Meaning you can put the right app in front of the right users at the right time”


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iOS 10

Monday 13th June 2016 will see the unveiling of Apple’s next mobile operating system, iOS 10, at the annual WWDC conference.

iOS 10 is expected to offer exciting new capabilities and design, and although exactly where Apple will take this new operating system is still a mystery we’ve got some tantalising details about the latest update.

So, what can we expect to see from Apple’s 10th iteration of iOS?

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